Consumer Behavior

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In this module we are studying consumer behavior. An organization cannot persuade a customer to purchase a product or service without understanding the basics of "how people buy."

In a two-page paper, address these following points

Describe why businesses study consumer behavior
Using one past major purchase (ex. Appliance, home, education) you have been involved in and describe the process using the five stages that people go through in the buying process
Explain how the degree of involvement impacts the purchase process decision; include what your degree of involvement was for the product in the previous step

COR167e Managing Your Personal Finances

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COR167e Managing Your Personal Finances

Tutor-Marked Assignment 02

TUTOR-MARKED ASSIGNMENT
This tutor-marked assignment is worth 40% of the final mark for COR167e Managing Your
Personal Finances.
The cut-off date for this assignment is 2359hrs on 20 March 2015.
___________________________________________________________________________
Instructions
1. Submit your solution document in the form of a single MS Word file on or before the
cut-off date shown above.
2. You will need to indicate clearly on the front page your name, student ID, course title
and assignment number.
3. The websites will help facilitate your research. However, you will be penalized if
you simply cut & paste information from these websites in your assignment
___________________________________________________________________________
This TMA assesses the students ability to:


Describe the concept of time value of money.



Explain key elements in their investment portfolio and retirement plan.



Indicate the difference between various investment instruments and insurance plans
and decide on what is most suitable.

SIM UNIVERSITY

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COR167e Managing Your Personal Finances

Tutor-Marked Assignment 02

CASE STUDY
The information provided in this case study will be used at various parts of this TMA.
Laura Sim
Marketing Director, Aged 42

INTRODUCTION
Laura, a Singaporean, was married to Harry (recently deceased). Together, they have two
children Lynn and Paul aged 18 and 15 respectively.

EMPLOYMENT
Laura is a Marketing Director with a multinational corporation and in the course of her work
travels one and a half weeks of every month.
Lynn completed her A levels in 2014, while Paul dropped out of school after his O levels
and is planning to work full-time at his uncles pet shop in February 2015. He has expressed
interest in pursuing studies leading to qualifications in veterinary science starting in July
2015.

INCOME AND EXPENSES
The following represents the inflow and outflow figures for the family for the period 1.1.2014

Corporate social responsibility

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Research, individually, a corporate social responsibility (CSR) policy at a large organization. Prepare to discuss the benefits and disadvantages of the policy with your team.

Imagine your team represents the executive committee at an imaginary organization tasked with drafting a CSR policy. Each person must represent a different stakeholder in the company.

Document your committee's views on the essential components of a CSR policy. Include the following: 
What role does your organization play in the community?
What factors in your organization influence the social responsibility strategies?
What is one social initiative your organization will champion?
What is your organization's responsibility to the community? Explain.
What are the main components of an effective CSR policy?
What are the potential consequences of your chosen social initiative and policy? 
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation, including speaker notes, presenting your CSR policy to key stakeholders in your organization.

Format your presentation consistent with APA guidelines.

Course Analysis

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Based on the information that you have learned thus far in this course, please provide the following:

Give a detailed account of a time you learned from experience (related to employment) and how that wise choice positively impacted you. Considering what you have learned from this course, would you have made different decisions with the knowledge that you now have?
Tell me, in general, do you learn better from your successes or failures and why? What is it about your personality that helps you learn from the aspect you chose in the aforementioned question?

Any papers/assignments should at a minimum contain 2-3 pages of content (double spaced), include a properly formatted cover page, and a reference listing page with at least three (3) NEW references properly listed at the end of your work. Providing additional references to your assignments demonstrate your desire to conduct additional research on the topic area and can improve your research skills.
With all assignments, include properly formatted in-text citations within the body of your work for each of your listed references so the reader can ascertain what is your original thought or ideas and what portion of your work is taken from credible sources to support your work. It is really important to identify work from other sources to ensure that proper credit is provided to researchers in the field.

Coursework Name: Global Operations Management

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Coursework Name: Global Operations Management

Analyse a real life company of your choice (This company can be from any industry, and be at any stage of internationalization) for a new destination for internationalization.

You are expected to explain through all theories of internationalisation. The theories should provide insight about the motivation, benefits, process (how this company internationalise) and form of internationalization (entry mode). If you are proposing an early stage of internationalization (exporting) then please explain how this decision can be developed for further levels of internationalization (equity based internationalisation).

In this coursework, you are expected to implement what you have learned in class to a real life company rather than explain the theory. You need to relate to the theory to a level where your arguments are supported by these theories.

It should be between 2000-2500 words

Coursework 1 Guideline

The coursework 1 specifically asks you to do:

v  Choose a company

• Any company that is legal
• Any company but choose one that is very unique and interesting to read
• Any company from any country, but companies from developing and transition countries are better.
• Any company, size does not matter, smaller companies are better in fact
• Any company, technological advancement is not important, but companies with advanced technologies are better

v  Use theories to explain the internationalisation

• Use Dunning Eclectic Paradigm (OLI) definitely.
• Use Learning Theories of Internationalisation definitely.
• Choose at least on from Vernon’s PLC, Porter’s Diamond and Network Theories of Internationalisation
• This means you need to cover at least three theories.

v  At the end of the coursework

• Advice the company to internationalise to another country that they are not operating at this moment
• Advice them an entry form such as foreign direct investment, exporting (direct, indirect) and licensing.
• Advice them if possible a series of international expansion possibilities. One location following another such as. If they build a factory in Mexico, they can use this to export to Latin American countries as well as US and Canada.

v  Structure of the Coursework

• A short introduction that explains the company that you have chosen and the motive for internationalisation.
• This should be followed by theories of internationalisation that you will explain and apply to your company. For example if you are using Dunning eclectic paradigm then it is expected that you should have a section on the ownership, location advantages and internalisation. Also you should discuss the entry mode according to decision making framework that has been explained within the lecture. The Uppsala school of internationalisation however should explain and apply establishment chain, psychic distance and diversification. The establishment chain should have 2 state and 2 change elements into it. So I should remind you that I know the theories but would like to see how you have applied them within the companies.
• The last section of the coursework should explain your recommendations.

v  Important and Useful Advices

• The coursework is related to application of the theories rather than explaining me the theories again. Please just explain the application of them.
• Key and most important points in the theories such as Dunning eclectic paradigm: ownership advantage, location advantage and internalisation, decision making framework, export, FDI and licensing are key phrases that you may want to mark them as bold within the text. This will help the reader.
• Do not explain the company too much and should remind you that such analysis like SWOT, five forces and etc… will not be helpful for this coursework. You should concentrate on the theories of internationalisation. 

Credit card companies lose money on cardholders who fail to pay their minimum payments

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Please address the following scenario in a Word document of approximately 1.5 to 3 pages, double-spaced, 12 point Arial or Times New Roman font.

Credit card companies lose money on cardholders who fail to pay their minimum payments. They use a variety of methods to encourage their delinquent cardholders to pay their credit card balances, such as letters, phone calls and eventually the hiring of a collection agency. To justify the cost of using the collection agency, the agency must collect an average of at least $200 per customer. After a trial period during which the agency attempted to collect from a random sample of 100 delinquent cardholders, the 90% confidence interval on the mean collected amount was reported as ($190.25, $250.75). Given this, what recommendation(s) would you make to the credit card company about using the collection agency?

Crescent View High School Class

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Crescent View High School Class

The computer science instructor at Crescent View High School asked you to visit his class and give a presentation about project management. You have just a few days to prepare, and you need to develop a presentation that describes project management tools and techniques. You can be creative, and you might want to include examples of actual projects that you know about. In any case, try to describe how projects are planned, scheduled, monitored, and reported upon. Your presentation should consist of five to seven slides with notes about what you are going to talk about that include the following: Complete this with Microsoft Word text and outline ONLY. DO NOT create a PowerPoint presentation.

Tasks

1. Prepare opening comments that give the class an overview of project management.

2. Provide the class with a glossary of the most important project management terms and definitions.

3. Think of a common event like buying a new home, and show the class how a project manager might handle the matter.

4. Create a short scenario with four to six tasks, some of which depend on each other. Develop a sample answer that you will show students after you give them a chance to analyze the tasks. (The sample answer should show at a minimum the tasks, their durations and dependencies, a PERT and/or Gantt chart, and critical path.)